"...I applaud the author for reviewing so extensively the history of psychological social psychology and for working to improve the field." - Robert S. Horton, Wabash College
Preface; Introduction. What happened to the social in social psychology?; 1. The lost world; 2. Wundt and Völkerpsychologie; 3. Durkheim and social facts; 4. The social and the psychological; 5. Social psychology and the 'social mind'; 6. Individualism and the social; 7. Crowds, publics and experimental social psychology; 8. Crossroads; 9. Crisis; 10. The rediscovery of the social?; References; Index.