The Direct to Consumer Playbook: The Stories and Strategies of the Brands That Wrote the Dtc Rules

ISBN-13: 9781398605428 / Angielski / Miękka / 2022 / 224 str.

Mike Stevens

Opis

Discover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from the global companies who have made their DTC business a success.

Recenzje

"Very few books are both as inspiring and useful as this. Mike has looked beyond the glossy case histories to the real learning curves of success and failure in DTC and feeds the flame of our entrepreneurial spirit as he does so." Adam Morgan, author of "Eating the Big Fish" and Founder and Partner, Eatbigfish

Spis treści

• • Chapter - 00: Introduction;
  • Chapter - 01: In the beginning was graze.com - graze;
  • Chapter - 02: From a side hustle to international stardom - Huel;
  • Chapter - 03: Unearthing a huge problem hidden in plain sight - Snag;
  • Chapter - 04: Measuring satisfaction and why it matters - Bloom & Wild;
  • Chapter - 05: Moving with the times and the art of resilience - Cornerstone;
  • Chapter - 06: Why bigger is not always better - Sugru;
  • Chapter - 07: Using DTC toilet paper to build toilets and ensure access to sanitation for every person on the planet by 2050 - Who Gives A Crap;
  • Chapter - 08: Building a community for a higher purpose - TRIBE;
  • Chapter - 09: Launching a DTC brand in the 2020s. The new rules of the game - Lick | Clearing;
  • Chapter - 10: The importance of an emotional connection with your customers - tails.com;
  • Chapter - 11: Using stress and burnout as the inspiration to build a better business - Heights;
  • Chapter - 12: How to use your low margin DTC channel as your omnichannel marketing machine - Ugly Drinks;
  • Chapter - 13: Overcoming the challenges of a frozen supply chain to accelerate an inevitable shift to plant-based diets - allplants;
  • Chapter - 14: How DTC is helping a whole town get its mojo back - Hiut Denim;
  • Chapter - 15: Summing up

O autorze

Mike Stevens has played key roles in two of the most iconic start up-challenger brands in recent years: Innocent smoothies and Peppersmith plant-based chewing gum and mints. At innocent, he built and ran their supply chain for six years before becoming a country manager and heading up the brand's launch in Scandinavia. In 2009 he co-founded Peppersmith. He is now a consultant for D2C food and drink businesses and is a mentor for Virgin Startup. He is based in Poole, Dorset, UK.