The Digital Multinational

ISBN-13: 9780262046329 / Angielski / Twarda / 2022 / 264 str.

Satish Nambisan; Yadong Luo; Conny Braams

Spis treści

Series Foreword ix
Foreword by Conny Braams xi
1 Globalization in Transition in the Digital Age 1
2 Digital Global Business Connectivity 27
3 Connecting with Global Markets and Customers Digitally 49
4 Connecting with Global Partners, Platforms, and Ecosystems Digitally 71
5 Connecting with Foreign Subsidiaries and Managing Global Activities Digitally 91
6 Connecting with Global Innovation and Knowledge Digitally 109
7 Internationalizing Business Models Digitally 129
8 Global Entrepreneurship in the Digital Age 141
9 Managing Risks in Digital Global Business 155
10 Digital Intelligence and Digital Resilience: Putting Digital Global Business Connectivity into Practice 175
Acknowledgments 195
Notes 199
Index 217

O autorze

Satish Nambisan, a globally recognized authority on innovation and digital strategy, is Nancy and Joseph Keithley Professor of Technology Management at the Weatherhead School of Management at Case Western Reserve University. He is the author of The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World and other books. Prior to his academic career, he was an executive at Unilever. Yadong Luo is Emery M. Findley Distinguished Chair and Professor of Management at the University of Miami. He is the author of Global Dimensions of Corporate Governance and other books.