The Digital Marketing Handbook: Deliver Powerful Digital Campaigns

ISBN-13: 9781398603394 / Angielski / Miękka / 2022 / 288 str.

Simon Kingsnorth

Opis

Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry leader to help marketers in their everyday practice.

Recenzje

"This book is an essential tool for anyone running digital marketing campaigns. Full of great tips and practical guides, it should be on the desk of every marketer." Ashley Friedlein, Founder, Econsultancy and Guild

Spis treści

• • Chapter - 01: How this book works;
  • Chapter - 02: Building a high-converting, beautiful website;
  • Chapter - 03: Optimizing your website to deliver top SEO results;
  • Chapter - 04: Managing paid search for cost-effective results;
  • Chapter - 05: Running display advertising that delivers brand value;
  • Chapter - 06: Managing affiliates and partnerships to deliver highly targeted leads;
  • Chapter - 07: Creating content that excites, informs and converts;
  • Chapter - 08: Delivering organic and paid social media that grows your brand;
  • Chapter - 09: Using analytics to interpret and optimize your results to maximize performance;
  • Chapter - 10: Automating your email and CRM plans to deliver compelling digital communications;
  • Chapter - 11: Using e-commerce and retail partners to scale your merchandizing;
  • Chapter - 12: Providing customer service that delivers high review scores and builds loyalty;

O autorze

Simon Kingsnorth is a senior digital leader and strategist with a core skillset in digital marketing, digital transformation and user experience. His specialities include paid search, SEO, social media, affiliate and email marketing, as well as website design and development, acquisition, CRM, analytics, targeting and personalization.