Acknowledgments viiPart One 11 The New and Simpler Path to Digitalize Your Business 32 Taking the First Bite 113 Getting Started 194 The Right First Step 335 Launch! 476 From Algorithms to New Models 617 What Can Go Wrong and How to Make It Right 67Part Two 798 Low Investment, High Impact Digital Business Themes: Use Cases 81About the Authors 149
RAM CHARAN is a New York Times bestselling business author, a world-renowned authority on leadership development, and a highly sought CEO advisor. He has sold over 2 million books, is a former professor at Harvard Business School, and has advised CEOs at GE, Verizon, Bank of America, and other Fortune 500 companies.RAJ B. VATTIKUTI is Executive Chairman of Altimetrik, a digital business accelerator for some of the most influential companies in the world. He is a philanthropist and entrepreneur who has founded companies that support some of the leading global players in healthcare, manufacturing, automotive, retail, travel, hospitality, and finance.