ISBN-13: 9783639121032 / Angielski / Miękka / 2009 / 240 str.
Banking industry is in deep waters all around theworld. In Finland, the banking business suffered froma serious crisis at the beginning of 1990's. Thereare several issues in the Finnish banking crisis andin the development of the industry after the crisisthat we can learn and study for the current financialsituation. This book describes the development of thebanking industry in Finland since 1986, then analysesthe development of banking partnerships, andconcludes by applying the findings about partnershipdevelopment to the banking industry in order toincrease our understanding of the industrydevelopment, especially of the development of thenature and structure of a typical banking firm. Inthis book, banking partnerships and co-operation isthe perspective from which industry development isstudied. The development of the vertically integratedbanking model towards a more core-competencespecialised one describes the development of bankinglogic. In the continuum of the logic in Finland, thefocus of customer service on core competences placesthe customer service at the centre of the integrationof business functions and disciplines.