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The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry
ISBN-13: 9781848935594 / Angielski / Twarda / 2015 / 284 str.
The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry
ISBN-13: 9781848935594 / Angielski / Twarda / 2015 / 284 str.
cena 756,45 zł
(netto: 720,43 VAT: 5%)
Najniższa cena z 30 dni: 705,23 zł
(netto: 720,43 VAT: 5%)
Najniższa cena z 30 dni: 705,23 zł
Termin realizacji zamówienia:
ok. 16-18 dni roboczych.
ok. 16-18 dni roboczych.
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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
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