The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry

ISBN-13: 9781848935594 / Angielski / Twarda / 2015 / 284 str.

Jean-Paul Gaudilliére;Ulrike Thoms

Opis

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

Spis treści

List of Contributors, List of Figures and Tables, Acknowledgements, Introduction – Jean-Paul Gaudillière and Ulrike Thomas, Part I: Marketing Research and Innovation, Part II: Marketing Tools and Visual Practices, Part III: In-House Biomedical Research and Marketing, Notes, Index

O autorze

Jean-Paul Gaudilliere