The Design Thinking Quick Start Guide: A 6-Step Process for Generating and Implementing Creative Solutions

ISBN-13: 9781119679899 / Angielski / Miękka / 2020 / 144 str.

Osann, Isabell

Spis treści

I How do I use this book? 11II What's All This About Creativity? 17III What is a Design Challenge ? 2501 Phase One - Understand 3102 Phase Two - Observe 3903 Phase Three - Synthesize 4704 Phase Four - Ideate 6305 Phase Five - Prototype 7506 Phase Six - Test 85IV Documentation - Iteration 93V Team 103VI Sample Agendas 115VII About the Authors 119VIII References 123

O autorze

Isabell Osann is a consultant, coach, and Professor of Management and Organization.Lena Mayer is a Design Thinking Coach and researcher at the University of Potsdam in Germany.Inga Wiele is cofounder and head of a strategy consulting firm, and a design thinking trainer.