The Decision Making Processes of Semi-commercial Farmers

ISBN-13: 9783639125306 / Angielski / Miękka / 2009 / 376 str.

Leonardo Sambodo

Opis

To date little information is available fordescribing the actual process of farmers reasoningprocesses in creating simple rules in their decisionmaking. It is critical as farmers often use the rulesas a means to deal with complex situations,particularly when subsistence is an issue. Farmersreasoning processes are also unlikely to bestraightforward thus requiring approaches capable ofcapturing the intricacies of farmers thoughtpatterns and paths. This book, therefore, offers ananalysis using the Theory of Planned Behavior,Personal Construct Theory and Ethnographic DecisionTree Modeling to trace the origins of subsistencefarmers beliefs, and extract the critical elementsand paths in their decision making systems. Theanalysis should help explain how farmers cognitionand simple decision rules give rise to a particulardecision or behavior, and provide a more realisticdescription of the farmers decision-making process.The results should be particularly useful toacademia, agricultural researchers, extensionservices and policy makers who seek better ways toassist farmers, particularly with respect todeveloping countries.

O autorze

Leonardo A.A.T. Sambodo, Ph.D: Studied Farm Management at Lincoln
University, New Zealand. Head of Sub-directorate at the National
Development Planning Agency of Indonesia. Peter L. Nuthall, Ph.D:
Semi retired Associate Professor in the Farm Management and
Agribusiness group, Agriculture and Life Sciences Division,
Lincoln University, New Zealand.