The Decade of the Multilatinas

ISBN-13: 9781107034433 / Angielski / Twarda / 2013 / 302 str.

Javier Santiso

Opis

Latin American multinationals (multilatinas) have been central in the rise of emerging markets in the last few decades. Their development comprises part of the global shift of wealth and power between nations. The rise of firms in a broad range of sectors including construction, oil, telecommunications and the aeronautical industry as important regional and global players is spreading: companies in Brazil, Mexico, Colombia, Chile and many others are part of this increasing phenomenon. This book analyses the trends, the countries and the firms involved, and explores the implications for the US, China, Spain and the rest of Europe. In particular, Javier Santiso examines how Spain might profit from positioning itself as a unique hub between Europe and Latin America. 'The Decade of the Multilatinas' includes a wide range of statistical data which will be useful to scholars, policymakers and commentators on Latin America in particular, and international business and emerging markets more generally."

Recenzje

'The book is a timely and highly informative overview of globalization from the perspective of the rise of multinationals based in Latam. It rightly points out the key role of Spain as the port of entry of Latam companies expanding in Europe.' André Esteves, Partner and CEO, BTG Pactual

Spis treści

Foreword Mauro F. Guillén; Introduction; 1. A novus mundus; 2. The decade of the multilatinas; 3. The expansion of Brazilian multilatinas; 4. The expansion of Spanish-speaking multilatinas; 5. Multilatinas 2.0; 6. China: a wake up call; 7. Spain and Latin America; 8. Spain as a Latin hub; Conclusions; Index.