The Dark Side of Marketing Communications: Critical Marketing Perspectives

ISBN-13: 9781138587120 / Angielski / Twarda / 2020 / 124 str.

Tim Hill; Pierre McDonagh

Opis

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.

Spis treści

1. Introduction: Where are we now?

2. Decoding the market logic

3. Sport: Winners, logics, and the logic of competition

4. CSR: Corporate utopias, wishful thinking, and the logic of sustainability

5. Success, status and the logic of individualism

6. Social progress, economic decline, and the logic objectivity

7. Boredom: Digitised ‘24/7’ connectivity and the logic of distraction

8. Afterword: How does this end?