The Customer Experience Model

ISBN-13: 9780367478254 / Angielski / Twarda / 2020 / 110 str.

Adyl Aliekperov

Opis

For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the Сustomer Experience Model (CXM).

 

Spis treści

1. Introduction 2. Research Design 3. Analysis of the Marketing Concepts 4. Holistic Marketing as the Basisof Effective CX Creation. 5. Empiric Verification of the CXM with the example of Amazon Company.6. Concluding Remarks.

O autorze

Adyl Aliekperov is a Leadership and Strategy Consultant based in Kiev, Ukraine.