The Culture Advantage: Empowering Your People to Drive Innovation

ISBN-13: 9781398606760 / Angielski / Miękka / 2022 / 240 str.

Daniel Strode

Opis

Harness the innovative powers of your company's people by creating an unstoppable culture of innovation that will unlock growth and business opportunities.

Recenzje

"Innovation is one of the most elusive things to achieve in a company and, in a vast majority of cases, it is not the result of technology or research: it is a matter of developing the right culture.... This book, with a great mix of analysis, theory and cases, is definitely a nice way to get our minds around it." Enrique Dans, Professor of Innovation, IE University

Spis treści

• • Chapter - 00: Introduction;
  • Chapter - 01: The Culture Advantage;
  • Chapter - 02: Rethink Your Business Plan;
  • Chapter - 03: Create Creativity with Constraints;
  • Chapter - 04: Have a Growth Mindset;
  • Chapter - 05: Use the Wisdom of Crowds;
  • Chapter - 06: Embrace Technology;
  • Chapter - 07: Hire Well;
  • Chapter - 08: Put your People First;
  • Chapter - 09: Leaders, Participate in Culture;
  • Chapter - 10: Closing Thoughts

O autorze

Daniel Strode is a culture evangelist and Global Director of Culture and Strategy at Banco Santander, based in Madrid, Spain. The custodian of a common culture, the Santander Way, which is disseminated across 32 countries and to more than 200,000 colleagues, he strengthens the group's innovation focus and cements its collaboration with new financial tech companies. An Adjunct Professor at the IE School of Human Science and Technology, amongst others, he is an in-demand speaker and industry commentator on Corporate Culture, Innovation, Web 3.0, Crypto and DeFi.