The Cult of Youth: Anti-Ageing in Modern Britain

ISBN-13: 9781108484152 / Angielski / Twarda / 2020 / 262 str.

James F. Stark

Opis

This study engages with histories of modern Britain, as well as science, technology, medicine, gender, and advertising to examine how anti-ageing became part of mainstream culture. It connects scientific and medical theories of how the body works and ages with the commercial world of anti-ageing products and procedures.

Recenzje

'It is a rare book in our field that gives voice to characters as diverse as Linus Pauling, a public servant with the London City Council, and Elizabeth Arden. The Cult of Youth could be lauded on this achievement alone. To his credit, Stark has given us many other reasons to be impressed with this book and to expect its wide reception and citation.' Patrick M. Walsh, Journal of the History of Biology

Spis treści

1. Introduction; 2. Hormones, 1918–1929; 3. Diet, 1918–1929; 4. Electrotherapy, 1925–1932; 5. Exercise, 1930–1939; 6. Skin care, 1930 and beyond; 7. Conclusion; 8. Postscript.