The Credible Company: Communicating with a Skeptical Workforce

ISBN-13: 9780470274743 / Angielski / Twarda / 2008 / 192 str.

Roger D'Aprix

Opis

In The Credible Company, communication expert Roger D?Aprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the lifeblood of today's intellectual-capital assembly line, D?Aprix explains, the internal communication task has taken on an unprecedented importance. Drawing on his experience as a corporate communication executive and consultant, the author offers a practical prescription for effective communication: INFORMS (as in a communication strategy that informs). Based on the principles of Information, Needs on the Job, Face-to-Face Communication, Openness, Research, Marketplace, and Strategy, INFORMS provides a winning formula for those with the insight and motivation to work for greater credibility within companies and other institutional organizations. Throughout the book, D?Aprix provides numerous illustrative examples from his rich consulting experience as lessons in what to do and what not to do in communicating with the workforce.

Recenzje

"Roger D Aprix offers a practical prescription for effective internal communication in a time of turbulent change." (Personalfuhrung, December 2008)

Spis treści

Preface: Why This Book is Important.

Prologue: From Entitlement to Capital Asset.

1. A Morality Tale.

2. Information.

3. Needs on the Job.

4. Face–to–Face.

5. Openness.

6. Research.

7. Marketplace.

8. Strategy.

Epilogue: A Profession at a Crossroads.

Notes.

Acknowledgments.

The Author.

Index.

 

O autorze

Roger D′Aprix is vice president and advisory board member of ROI Communication. He is an internationally known communication consultant, lecturer, and author who has assisted scores of Fortune 500 companies in developing their communication strategies and redesigning their communication training. He is the author of several business books including the best–selling Communicating for Change: Connecting the Workplace with the Marketplace from Jossey–Bass.

Blurb

Praise for The Credible Company

"Every CEO in the land should read this book and act on the prescriptions offered to help employees find greater meaning in their work. And surprise—by doing so they will make their workplaces more productive and honest."
—Milton Moskowitz

coauthor, Fortune magazine′s annual survey of "The 100 Best Companies to Work For"

"Understanding the ′power shift′ of the American workplace as defined by Roger D′Aprix will give every executive and communicator a significant and important advantage in coping with a whole set of new rules that few understand. Read this book."
—Robert L. Dilenschneider

founder and principal, The Dilenschneider Group

"The prescriptions in this book are universally applicable, and for professional communicators and leaders of the twenty–first century, they provide a deep understanding of their emerging roles. Gripping, relevant, and meaningful—in this book, every sentence counts."
—Dr. Rajeev Kumar

senior consultant, Tata Management Training Centre, The Tata Group, India

"Roger D′Aprix is the godfather of internal communication. He has championed the need to change how organizations engage with their people, and in this book he highlights with perceptiveness, passion, and practicality what needs to be done and how to do it."
—Bill Quirke

managing director, Synopsis Communication Consulting, London