The Creation of an Avant-Garde Brand: Heiner Mueller's Self-Presentation in the German Public Sphere

ISBN-13: 9781800798922 / Angielski

Kristopher Imbrigotta; Jens Pohlmann

Opis

This book examines how the author Heiner Müller adopted branding strategies to present himself in the public sphere, investigating the impact that this had on his public persona. This study analyzes the self-presentation and promotion of an adversarial author who drew on the ideals of the avant-garde and the artistic critique of capitalism.

Spis treści

Contents: The Avant- Garde and Marketing-A Critical Relationship - Heiner Müller's Use of Avant- Garde Aesthetics-Bildbeschreibung or: "Die avancierteste Kunst ist die demokratischste" - Heiner Müller's Cooperation with the "Institution of Art"-An Analysis of His Performance at the Büchner Prize Award Ceremony - Heiner Müller's Presence in the German Public Sphere-A Data- Driven Analysis of His Publication Record - Heiner Müller in the German Media Public Sphere-The Creation of an Avant- Garde Brand - Heiner Müller's Agency in the German Public Sphere of the 1990s.

O autorze

Jens Pohlmann holds a Ph.D. in German Studies from Stanford University. He has published on Heiner Müller, Gottfried Benn, and Bertolt Brecht. His research includes work in the fields of the Digital Humanities and Communication & Media Studies. Since 2020, he has been a Research Associate at the Centre for Media, Communication & Information Research (ZeMKI) at the University of Bremen comparing the discourse on the regulation of platforms and the digital public sphere in Germany and the United States.