The Continuum of Consumer Choice

ISBN-13: 9781032201573 / Twarda / 2024 / 240 str.

UK) Foxall Gordon R. (University of Cardiff

Opis

The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme.

Spis treści

Preface                                                                                                                                   

 

Chapter 1        Introduction                                                                                       

 

 

Part I Conceptualizing Consumer Choice 

 

Chapter 2        Context, Valuation, and Rationality                                                  

 

Chapter 3        A Research Strategy for Consumer Psychology                               

 

Chapter 4        The Significance of Temporal Horizon                                             

 

 

Part II Levels of Exposition

 

Chapter 5        A Suite of Models                                                                              

 

Chapter 6        Coming to Terms with Intentionality                                               

 

Chapter 7        Neural Foundations of Valuation                                                     

 

 

Part III Confronting Conceptual Duality

 

Chapter 8        Responsive Behavior and Considered Action                                   

 

Chapter 9        Complementarity and Incommensurability                                       

 

Chapter 10      Confluence                                                                                         

 

 

 

Bibliography  

O autorze

Gordon R. Foxall is Distinguished Research Professor at Cardiff Business School and Visiting Research Professor of Economic Psychology at Reykjavik University. He holds a PhD in industrial economics and business studies (University of Birmingham), a PhD in psychology (Strathclyde University) and a higher doctorate (DSocSc) also from Birmingham. He is the author of 350 refereed papers and chapters and 35 books, and has held visiting positions at the Universities of Oxford, Michigan, Guelph, South Australia, and Durham. He is a Fellow of the Academy of Social Sciences, the British Psychological Society, and the British Academy of Management. His most recent books are Intentional Behaviorism and The Theory of the Marketing Firm.