The Consumption and Representation of Lifestyle Sports

ISBN-13: 9780415682817 / Angielski / Twarda / 2012 / 252 str.

Belinda Wheaton

Opis

Since their emergence in the 1960s, lifestyle sports have experienced unprecedented growth both in terms of participation and in their increased visibility across public and private space. This title explores the changing representation and consumption of lifestyle sport in the 21st century.

Spis treści

1. Introducing the consumption and representation of lifestyle sports  Belinda Wheaton  Section one: (global) industries and medias  2. A battle for control: exchanges of power in the subculture of snowboarding  E. Coates, B. Clayton and B. Humberstone  3. Maverick’s: big-wave surfing and the dynamic of ‘nothing’ and ‘something’  Becky Beal and Maureen Margaret Smith  4. Surface and substructure: beneath surfing’s commodified surface  Mark Stranger  5. Commercialization and lifestyle sport: lessons from 20 years of freestyle BMX in ‘Pro-Town, USA’  Bob Edwards and Ugo Corte  6. The historical mediatization of BMX-freestyle cycling  Wade Nelson  Section two: the female athletic revolution? Gender identity and representation  7. Rhizomatic bodies, gendered waves: transitional femininities in Brazilian Surf  Jorge Dorfman Knijnik, Peter Horton and Lívia Oliveira Cruz  8. ‘I just eat, sleep and dream of surfing’: when surfing meets motherhood  Lucy Spowart, Lisette Burrows and Sally Shaw  9. Mountain biking is for men: consumption practices and identity portrayed by a niche magazine  Sherry M. Huybers-Withers and Lori A. Livingston  Section three: new theoretical directions  10. ‘Your Wave, Bro!’: virtue ethics and surfing  S. Olivier  11. Chancing your arm: the meaning of risk in rock climbing  Amanda West and Linda Allin  12. Entering scapeland: yoga, fell and post-sport physical cultures  Michael Atkinson  13. Alternative sport and affect: non-representational theory examined  Holly Thorpe and Robert Rinehart

O autorze

Belinda Wheaton isPrincipal Research Fellow at the Centre for Sport Research, University of Brighton, where she teaches in the areas of sportandleisure studies.