The Consumerist Manifesto: Advertising in Postmodern Times

ISBN-13: 9781138442948 / Angielski / Twarda / 2017

Martin P. Davidson

Opis

Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared.

Recenzje

`The Consumerist Manifesto is a timely and very useful summary of most of the key intellectual issues underlying the functions and methods of advertising.' - Financial Times

Spis treści

Introduction; Chapter 1 Objects of Desire; Chapter 2 Designer Decades; Chapter 3 Martian Postcards; Chapter 4 Reasoning the Need; Chapter 5 Page Traffic; Chapter 6 Knocking Copy; Chapter 7 Lost in the Post;

O autorze

Davidson, Martin P.