The Competitive Strength of European, Japanese, and U.S. Suppliers on ASEAN Markets

ISBN-13: 9780367290993 / Angielski / Twarda / 2020 / 130 str.

Ulrich Hiemenz; Rolf J. Langhammer; Jamuna P. Agarwal

Opis

This study evaluates micro- and macroeconomic determinants for the export performance of European suppliers to the markets of the Association of Southeast Asian Nations (ASEAN) .

Spis treści

Preface -- Introduction -- A Comparison of the EC, Japanese, and US Trade Performance in the 1970s and 1980s -- The Role of Marketing Strategies in Penetrating ASEAN Markets -- FDI as an Engine of Export Growth -- The Direction of Investment Flows from Industrialized Countries -- EC - FDI and European Economic Integration -- Summary and Policy Conclusions -- Appendices

O autorze

Jamuna P. A garwal, Martin GroB, Ulrich Hiemenz, Friedrich von Kirchbach, Rolf J. Langhammer