The Competitive Destination: A Sustainable Tourism Perspective

ISBN-13: 9781845930103 / Angielski / Miękka / 2005 / 304 str.

Geoffrey I. Crouch

Opis

This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It offers guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book presents a strong theoretical background for managerial decision-making, giving destination managers a range of tools with which to analyse and increase the competitiveness of their areas.