The Competitive Advantages In Private Higher Education : A Case in Malaysia

ISBN-13: 9783845474595 / Angielski / Miękka / 2011 / 92 str.

Shankar Chelliah; Sonia Nanthenny Kanapathy; Jayaraman Munusamy

Opis

This study attempts to examine the relationship between service quality and students satisfaction and determining the competitive advantage dimensions that contribute most to the students satisfaction in a private higher education institution in Malaysia. To determine the relationship between service quality and students satisfaction, Michael Porter s theory of competitive advantage was used to analyse the research questions. Through this method, the service quality was examined through three generic strategies of the competitive advantage theory, such as cost leadership, differentiation and focus. The study reveals that there were correlations between service quality and students satisfaction. The students were satisfied with the environment and service differentiation strategy used by the institution to enhance its service quality.

O autorze

Dr.Shankar Chelliah is currently affiliates with Universiti Sains Malaysia (USM), based in Penang, Malaysia. His current research interests includes: (a) internationalization medical tourism, strategies in international trade, born global firms etc and (b) green management as competitive capabilities in organizations.