The Communications Consultant's Master Plan: Leveraging Public Relations Expertise for Client and Personal Success

ISBN-13: 9781032012575 / Angielski / Twarda / 2021 / 196 str.

Roger Darnell

Opis

This volume builds on Roger Darnell’s The Communications Consultant’s Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry.

Spis treści

Introduction; My Story; Part I: PR Client Services; Chapter 1: Winning and Managing PR Accounts; Chapter 2: Client Positioning and Communications Strategy; Chapter 3: Investors and Investor Relations; Chapter 4: Advanced PR Account Management; Chapter 5: Advanced Communications and Marketing Strategies and Tactics; Part II: Agency Business; Chapter 6: Agency Management; Chapter 7: Professional Development; Chapter 8: Scaling and Exit Strategies and Tactics; Part III: PR Master Toolset; Chapter 9: The Right Marketing Plan; Chapter 10: Action Plans; Chapter 11: The Art and Craft of Presentation; Appendices; Sample Cover and Campaign Planning Letter; Sample Proposal; Sample Letter Agreement; Sample Monthly Activity Report; Index

O autorze

Roger Darnell is an author, communications consultant, publisher, and speaker. Already central to billions of positive media impressions worldwide, his ambitious collaborations with entrepreneurs and media luminaries continue soaring to new heights.