The Communications Consultant's Foundation: Leveraging Public Relations Expertise for Personal and Client Success

ISBN-13: 9781032012674 / Angielski / Miękka / 2021 / 174 str.

Roger Darnell

Opis

For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently.

Spis treści

Preface & Foreword; Part I Foundations; 1 Reputation Management and Ethics; 2 Creativity; 3 Strategy; 4 Personal Brands and Branding; Part II The Arena; 5 Leadership and Management; 6 Objectives; 7 Business Brands and Branding; 8 Business Development; 9 Customer Service; 10 Integrated Marketing in Action; 11 Cash Flow and Project Flow; Part III Communications Consulting; 12 The Communications Consultant in Practice; 13 Consistencies and Variations by Client Size; 14 Media and its Usage; 15 My Version and Your Version; 16 Is Consulting Right for You?