The Commercial Appropriation of Personality

ISBN-13: 9780521052528 / Angielski / Miękka / 2008 / 404 str.

Huw Beverley-Smith

Opis

Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories.