The Commercial Appropriation of Fame: A Cultural Analysis of the Right of Publicity and Passing Off

ISBN-13: 9781316504987 / Angielski / Miękka / 2018 / 340 str.

David Tan

Opis

This book encourages a cultural understanding of the contemporary celebrity and analyses the laws governing the commercial appropriation of fame.

Recenzje

'The book is a useful and interesting addition to the collection of any scholar interested in personality rights.' Phillip Johnson, European Intellectual Property Review

Spis treści

Foreword Graeme Dinwoodie; 1. Introduction to the phenomenon of the contemporary celebrity; 2. Relevant insights from cultural studies; 3. The right of publicity in the United States; 4. Right of publicity and indicia of identity; 5. Right of publicity and the appropriation of commercial value of identity; 6. Right of publicity and the freedom of speech under the First Amendment; 7. Cultural studies and the common law passing off action; 8. Twenty-first century challenges: digital fandom, social media and fantasy video games; 9. Conclusions.