The Co-Creation Edge: Harnessing Big Data to Transform Sales and Procurement for Business Innovation

ISBN-13: 9781137526755 / Angielski / Twarda / 2016 / 186 str.

Francis Gouillart; Bernard Quancard

Opis

Each trend offers an opportunity to develop a new skill for sales and procurement professionals and adopt a new practice. providing new personal experiences for individuals and lastly (and most importantly) creating new sources of value for firms.

Spis treści

1. The Changing World of Sales and Procurement

2. The Co-Creation Cycle

3. The Strategic Relationship-Building Process

4. The Dream: Discover the Opportunity and Organize Internally

5. The Dance: Envision the Value and Assemble a Joint Team

6. The Date: Engage as One Team and Connect Emotionally

7. The Commitment: Finalize Value, Negotiate and Close

8. The Long-Term Relationship: Deliver and Document Value

9. The Family: Expand Value

10. The Five Levels of Competitive Advantage Yielded by Co-Creation for Sales and Procurement 

O autorze

Francis Gouillart is President and Co‐Founder of the Experience Co‐Creation Partnership (ECCP), a consulting firm dedicated to the introduction of innovation in the supplier-customer relationship (“co-creation”). He works with strategic account managers and procurement managers all over the world, helping them develop relationships that escape the commodity syndrome through the use of data platforms and analytics, with a particular focus on machine-to-machine dialog and Internet of Things technologies and the development of corporate ecosystems. He is author of the seminal Harvard Business Review article entitled Spend a Day in the Life of Your Customers (with Frederick D. Sturdivant, 1994), and also co-wrote (with James Kelly) the bestselling book Transforming the Organization (McGraw Hill, 1995). With Venkat Ramaswamy, Gouillart also-co-authored the book The Power of Co-Creation (2010). Recent articles also include Community-Powered Problem Solving for Harvard Business Review (with Doug Billings, 2013) and Co-Creation in Government for the Stanford Social Innovation Review (with Tina Halley, 2015). In his spare time, he manages an angel investment fund called Co-Creation Ventures and runs a shared kitchen that houses 20 food trucks and 30 food entrepreneurs in Malden, MA. Gouillart lives in Concord, Massachusetts.

Bernard Quancard is the President and CEO of the Strategic Account Management Association (SAMA), a unique global community of practice solely focused on the art and science of managing customer /supplier strategic relationships. Quancard previously served as Schneider Electric’s Senior Vice President in charge of managing the group’s global strategic accounts organization, growing the organization from $180 million to $1+ billion in consolidated sales in a four-year period.  Quancard is a French native and a US citizen residing in Chicago, Illinois. He holds a degree from the University of Paris in Electrical Engineering and an MBA from the University of Chicago Booth School of Business. 

Blurb

Rapid changes in business along with better informed customers threaten the traditional sales and procurement process.   Thousands of sales and procurement people are threatened with extinction, yet all is not destined to be doom and gloom.  A new way of partnering between these two roles can, in fact, create significant value for both organizations.   

Sales and procurement professionals have a bright future ahead of them if they can respond to six trends that the authors have identified in the business-to-business world. Each trend offers an opportunity to develop a new skill for sales and procurement professionals and adopt a new practice.  Because these practices are not yet widely adopted as “best practices”, the authors coin them “next practices.”  These trends include:  working together to solve complex problems; organizing problem-solving networks across company boundaries; creating processes for live cross-company engagement; facilitating data driven, cross-company interactions fed by digital platforms; providing new personal experiences for individuals and lastly (and most importantly) creating new sources of value for firms.  

If these trends are adopted by organizations, the ability to co-create means providing significant value to both the sales management team at the supplier  and the purchasing  management team at the customer. With the alternative being that these job functions will be replaced by web-based or channel-based alternatives that will do most of what they do today at a fraction of the cost. Increasingly, there is no middle ground anymore. SAMs and senior buyers will either evolve into high value-added sales and procurement professionals, or disappear.