ISBN-13: 9780803977020 / Angielski / Twarda / 1998 / 256 str.
ISBN-13: 9780803977020 / Angielski / Twarda / 1998 / 256 str.
Examines mass media representations of AIDS from their inception through to their impact on public understandings. Rejecting approaches which focus on ownership, discourse or audience reception, this book also examines: promotional strategies; media production; representation and audience responses; and, impacts on policy, culture and society.