The Chinese Transformation of Corporate Culture

ISBN-13: 9780415697064 / Angielski / Twarda / 2012 / 192 str.

Colin Hawes

Opis

A study of corporate culture in China today, supported by vivid case studies, focusing on why corporate culture techniques have been embraced so enthusiastically by large Chinese corporations and the Chinese Communist Party, and what this tells us about the changing identity of large Chinese corporations today.

Spis treści

Introduction: The Corporate Culture Phenomenon in China  Part 1: The Theory and Politics of Corporate Culture in China  1. Corporate Culture in China: Official and Academic Interpretations  2. Following or Re-Drawing the Party Line? Large Chinese Firms Transforming Their Cultural Values  Part 2: Techniques and Vehicles for Transforming Corporate Culture  3. Corporate Culture Propaganda Campaigns: Techniques for Promoting Positive Cultural Values within Chinese Corporations  4. Corporate Magazines as a Vehicle for Promoting Corporate Culture and Cultivating Employees  5. Leading by Example: CEOs, Moral Leadership, and the Promotion of Corporate (and Chinese) Culture  6. Corporate Culture and Incentive Systems: Haier and Huawei  Conclusion: A Hybrid Socialist Corporate Culture (with Chinese Characteristics)?