The Chinese Auto Industry

ISBN-13: 9783836416320 / Angielski / Miękka / 2007 / 116 str.

Doreen M. McGunagle

Opis

The auto industry is no longer confined to our small corner of the world.China currently has the highest sales-growth in the worlds automobileindustry. As a major player in global supply chain, Chinas economic developmentand change affect operations of many transnational companies aroundthe globe. The automobile industry in China represents an extraordinatrycase of industry development. Utilizing the case study method, ProfessorDoreen McGunagle has allowed for a better understanding of the automobileindustry in China, and answers the question, "What is the impact on theChinese automobile industry of foreign company entry into China?".Professor McGunagles extensive research, coupled with personal interviews,and her extensive professional experience in the business sector, offer an interestingand informative approach to what is currently a subject of greatinterest to the business community. Professionals in the automobile industry,management consultants, and those involed in the global markets will find awealth of information in Professor McGunagles work. Anyone doing researchin International Business and Strategic Management will find her book avaluable tool.