The Changing Face of Vietnamese Management

ISBN-13: 9780415595643 / Angielski / Miękka / 2010 / 278 str.

Chris Rowley

Opis

Vietnam has emerged from long periods of colonialization, wars and ideological conflicts to become an important economic force within Asia and a promising destination for international business ventures. The latest book in the popular Working in Asia series, The Changing Face of Vietnamese Management, draws on the experiences of local, Vietnamese experts to offer a unique perspective on the opportunities, challenges and issues facing managers and organizations operating in this fascinating emerging market. The book:

• Contextualizes political, economic and social traditions
• Discusses Vietnam's competitiveness within the global economy
• Analyzes key functional areas, including HRM, marketing, finance and strategy
• Examines key issues and new developments in management and business

This key text includes illustrative case studies and vignettes to provide broad coverage and content that would serve the needs of students and managers alike.

Spis treści

1. Setting the Scene for the Changing Face of Management in Vietnam  2. Human Resource Management  3. Marketing Management  4. Financial Market Management  5. Strategy Management  6. Foreign Direct Investment Management  7. Public Sector Management  8. Women Managers and Small and Medium Sized Enterprises  9. The Changing Face of Management in Vietnam Revisited