The Changing Face of Vietnamese Management

ISBN-13: 9780415476041 / Angielski / Twarda / 2009 / 304 str.

Rowley Chris;Quang Truong

Opis

This text draws on the experiences of Vietnamese experts to offer a unique perspective on the opportunities, issues and challenges facing managers and organizations in Vietnam.

Vietnam is now generally considered a promising destination for international business ventures and research (especially after it became the 150^th member of the World Trade Organization in January 2007), yet not much works have been done at the micro level. This book examines the opportunities and challenges for managers in the Vietnamese context and presents an update on management development using many experts with high Vietnamese experience.

The book will examine a range of areas of Vietnamese management in the context of the local political, economic and social traditions and the global economy. According to some commentators, some elements of management are universal while other aspects are unique to a given context. Moreover, much of what we know about Vietnamese management today is drawn from studies conducted at a macro level. Less is known of managers in Vietnam and the specific issues at work. This book fills such void by analysing current key strategic as well as functional areas and issues facing Vietnamese managers trying to compete more effectively in the global market. In addition, the ‘voice’ of local managers will be heard.

Spis treści

1. Setting the Scene for the Changing Face of Management in Vietnam  2. Human Resource Management  3. Marketing Management  4. Financial Market Management  5. Strategy Management  6. Foreign Direct Investment Management  7. Public Sector Management  8. Women Managers and Small and Medium Sized Enterprises  9. The Changing Face of Management in Vietnam Revisited