The Changing Face of Management in Thailand

ISBN-13: 9780415443326 / Angielski / Miękka / 2009 / 328 str.

Tim Andrews;Sununta Siengtha

Opis

In the decade following the Asian financial crisis of 1997-1998, the management of organizations in Thailand has undergone significant change and development. The Changing Face of Management in Thailand examines in-depth the development of management during this pivotal period in the country's recent history. The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and understanding of this complex, multi-faceted Asian economy. The book is divided into 3 main sections:

• an examination of the political, economic, social and technological changes from 1997-2008
• specialist chapters that contextualise these developments from the marketing, HR and finance perspectives
• concluding sections focusing on public sector organizations, women managers, corporate governance, e-communication and the 'Thailand Brand'.

With a wealth of vignettes, anecdotes and illustrative quotations bringing each chapter to life, this volume offers a refreshing, updated and in-depth analysis of this rich, diverse and fascinating nation.

@text:Uniquely drawing on first hand experience of front line managers from a range of industries, this exciting new text provides students, practitioners and educators with an in-depth examination of the practice of management in Thailand amid the widespread political, economic and social changes of the past decade.

An up-to-the-minute review of both the macro and micro context, it takes into account Thailand’s continued rise from the epicentre of the Asian economic crisis and its position as the country of choice for an operational base for global corporations.

Filling the current vacuum of titles on this important topic with excellent articles by a host of prominent academics in the field, this is a timely and much needed textbook on the everyday challenges of management practice in Thailand.

 

Spis treści

1. Introduction  2. Business in Thailand  3. Political Backdrop: 1997-2008  4. Socio-Cultural Context  5. Tourism  6. HRM  7. Marketing in Thailand  8. Credit Risk Management Practices of Thai Commercial Banks  9. The Modernization of Thai State-Owned Enterprises  10. Corporate Governance  11. Corporate Women Managers  12. E-communication  13. The Thailand Brand 14. Conclusions