The Changing Face of Management in Thailand

ISBN-13: 9780415443319 / Angielski / Twarda / 2009 / 352 str.

Tim Andrews;Sununta Siengtha

Opis

Part of the successful 'Working in Asia' series, this volume examines the development of management in Thailand during the pivotal decade since the Asian financial crisis of 1997.

@text:Uniquely drawing on first hand experience of front line managers from a range of industries, this exciting new text provides students, practitioners and educators with an in-depth examination of the practice of management in Thailand amid the widespread political, economic and social changes of the past decade.

An up-to-the-minute review of both the macro and micro context, it takes into account Thailand’s continued rise from the epicentre of the Asian economic crisis and its position as the country of choice for an operational base for global corporations.

Filling the current vacuum of titles on this important topic with excellent articles by a host of prominent academics in the field, this is a timely and much needed textbook on the everyday challenges of management practice in Thailand.

 

Spis treści

1. Introduction  2. Business in Thailand  3. Political Backdrop: 1997-2008  4. Socio-Cultural Context  5. Tourism  6. HRM  7. Marketing in Thailand  8. Credit Risk Management Practices of Thai Commercial Banks  9. The Modernization of Thai State-Owned Enterprises  10. Corporate Governance  11. Corporate Women Managers  12. E-communication  13. The Thailand Brand 14. Conclusions