List of Figures
Acknowledgements
Introduction
Chapter 1: A one-hundred and fifty year metamorphosis
Chapter 2: A New Rose
Chapter 3: Surviving Through Britishness
Chapter 4: Good and Bad Consumers: the lost fight and the fight back
Chapter 5: The £13,000 Handbag
Chapter 6: Heritage, Craft and the Global Marketplace
Conclusions
Bibliography
Index