ISBN-13: 9781403942388 / Angielski / Twarda / 2006 / 261 str.
ISBN-13: 9781403942388 / Angielski / Twarda / 2006 / 261 str.
Writing about implementation strategies for corporate social responsibility is a risky business. In current global conversations, CSR tends to be as much about semantics as substance. This book examines the fundamental idea that drivers should be found primarily within the heart of organizations and expressed through various implementation strategies. The book discusses emerging organizational perspectives on CSR, and considers the changes and consequences of implementing CSR