The Celebrity Experience: Insider Secrets to Delivering Red Carpet Customer Service

ISBN-13: 9780470174012 / Angielski / Twarda / 2008 / 256 str.

Donna Cutting

Opis

The Celebrity Experience combines the best practices of the business world with those of the celebrity world to create a practical and proactive guide for anyone who wants to bring their business's internal and external customer service to the level of star treatment. Based on the unique ways celebrities are treated, the book shares techniques you can use to treat your customers to a red-carpet experience, guaranteeing repeat business and stellar word of mouth.

Spis treści

Applause.

Preface.

Chapter One. The Chicago Pizza Principle.

Chapter Two. Red Carpet Arrivals.

Chapter Three. Give Em Their Chicken Soup.

Chapter Four. The Star of Your Show.

Chapter Five. Star Power.

Chapter Six. Are You Anybody?

Chapter Seven. The Celebrity Next Door.

Chapter Eight. Branding Ovations.

Chapter Nine. The Booger Principle.

Chapter Ten. Be an A List Customer.

Chapter Eleven. That′s A Wrap.

Resources.

About the Author.

Second Wind Dreams.

The Celebrity Experience Hall of Fame.

Citations.

O autorze

Donna Cutting speaks, consults, and writes on the topics of employee engagement and customer service. She spent almost two decades managing creative programs and leading employee morale initiatives in the healthcare field. A member of the National Speakers Association, she frequently delivers presentations to large corporate clients such as American Express Corporate Travel, GTE Federal Credit Union, the Society for Human Resource Management, and the American Hospital Association.

Blurb

Praise for

The Celebrity Experience
Bob Danzig, former CEO, Hearst Newspapers, and author, speaker, and professor

"You can′t focus on the customer until you develop the right attitudes in your team. The Celebrity Experience is proof that you can treat your customers as stars and improve the bottom line."
Howard D. Putnam, former CEO, Southwest Airlines, and author of The Winds of Turbulence

"The Celebrity Experience precisely and lightheartedly details the way we all would love to be treated. You may not always get celebrity treatment, but there is no longer any excuse for failing to provide such an experience for your customers. The great stories, targeted examples, and wise asides all combine for a good read."
Stephen C. Lundin, author of the Fish! series of books and coauthor of Top Performer: A Bold Approach to Sales and Service

"Imagine a world where every customer receives nothing but red–carpet service. A fantasy? A pipe dream? Not anymore. In Cutting′s wonderful new book, we learn how easy and profitable it is to create the celebrity experience for our customers. A worthwhile read that challenges assumptions, provides techniques, and inspires action, this may be the most beneficial book you read all year." Phillip Van Hooser, author of Willie′s Way: 6 Secrets for Wooing, Wowing, and Winning Customers and Their Loyalty

"Cutting′s charming book is overflowing with practical ideas, delightful stories, and amazing examples of organizations that treat their customers and their employees like stars. I could hardly put it down! Not only does the celebrity experience create loyal customers, but it also makes workplaces lots more fun. Thank you, Donna, for helping us all look at service through Hollywood′s eyes!"
Barbara A. Glanz, professional speaker and author of CARE Packages for Your Customers and coauthor of The Simple Truths of Service as Inspired by Johnny the Bagger