ISBN-13: 9780415337922 / Angielski / Miękka / 2006 / 853 str.
ISBN-13: 9780415337922 / Angielski / Miękka / 2006 / 853 str.
Through a combination of classic pieces and contemporary writings, this title examines the proliferation of the study of celebrity, and the significance and importance of celebrity in contemporary culture. Taking a broad definition of the concept of celebrity, it also discusses the emergence of CEOs as corporate business celebrities.