The Business of the FIFA World Cup

ISBN-13: 9780367640200 / Angielski / Twarda / 2022 / 276 str.

Simon Chadwick; Paul Widdop; Christos Anagnostopoulos

Opis

The FIFA World Cup is arguably the biggest sporting event on earth. This book is the first to focus on the business and management of the World Cup, taking the reader from the initial stages of bidding and hosting decisions, through planning and organisation, to the eventual legacies of the competition.

Spis treści

1. Introduction,  2. A Brief History of the FIFA World Cup as a Business,  3. Bidding and Hosting Decisions,  4. Politics and Geopolitics in Staging the FIFA World Cup: What is at Stake for the Hosting Nations?,  5. Diplomacy, International Relations, Soft Power and the World Cup,  6. Competition Design of the World Cup,  7. An Integrity System Framework for the Governance of the Football World Cups,  8. Environment and Sustainability in FIFA World Cups,  9. Finance of the FIFA World Cup,  10. Planning and Organising FIFA World Cups,  11. Planning, Sourcing, and Managing Resources for FIFA World Cups,  12. Engaging Fans,  13. Managing Risk and Security,  14. Marketing, Sponsorship and Merchandising,  15. Broadcasting and the FIFA World Cup: Privatisation and Technology,  16. Digital and Social Media in the Business of the FIFA World Cup,  17. Culture and the World Cup: The Case of Qatar,  18. Afterword…