The Business of Writing: Practical Insights for Independent, Hybrid, and Traditionally Published Authors

ISBN-13: 9781540322920 / Angielski / Miękka / 2016 / 286 str.

Kim Iverson Headlee

Opis

Have you written a book but don't know how to go about getting it published? Have you published a book but need advice distributing it to more sales channels? Are you hunting for more ways to improve your bottom line? The Business of Writing: Practical Insights for Independent, Hybrid, and Traditionally Published Authors is the go-to guide for everyone wishing to start-or jump-start-their writing careers. Whether you write fiction or nonfiction, discover the answers to such questions as: -Do I really need to incorporate, what "flavor" of company should I set up, and how do I take the plunge? -How do I manage my writing expenses and taxes? -What is an ISBN, where do I get one, and how many will I need? -What is an imprint and how do I establish one for my books? -What decisions must I face in the prepublication phase? -Do I need to register my book's copyright and how do I accomplish it? What about using other copyrighted materials? -How on earth do I condense my 100K-word book to a 300-word description, let alone a 20-word tagline? -How do I select the best keywords for my book? -What makes for a great cover and how can I get one? -What do I need to know about book formatting, print as well as digital? -How can I turn my book into an audiobook? -How do I develop and refine my author brand? -How can I land invitations to speak at conferences and conventions? -I use several pseudonymns. How do I manage them all? -What's an ARC? A media kit? A book trailer? A blog tour? -Do I really need to start a blog? Send out a newsletter? Dive into social media? Give away my books? -How do I price my book? Should I pick one price or vary it? Where are the best places to advertise my sale events? -How much is all of this going to cost me If you're feeling overwhelmed by the publication and promotion process, let award-winning, critically acclaimed author Kim Iverson Headlee give you the practical wisdom you need to stay on task and perhaps even come out ahead.