The Business of Fashion: Designing, Manufacturing, and Marketing

ISBN-13: 9781501315213 / Angielski / Miękka / 2016 / 384 str.

Leslie Davis Burns; Kathy K. Mullet; Nancy O. Bryant

Opis

Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text. New to this Edition- Features a new Chapter 2 Global Fashion Supply/Value Chain and expanded section on global sourcing in Chapter 11 Sourcing Decisions and Production Centers
- New chapter case studies give students a chance to think critically and apply the chapter concepts
- Integrates corporate responsibility and sustainability throughout this edition
- Highlights the roles of emerging technologies from 3D technologies in fashion design to omnichannel technologies in fashion retailThe Business of Fashion STUDIO
- Study smarter with self-quizzes featuring scored results and personalized study tips
- Review concepts with flashcards of terms and definitions Teaching Resources
- Instructor's Guide with projects, case studies, and test questions connected to the knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) standards.
- PowerPoint presentations to frame lectures.PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the Paperback + STUDIO access card bundle ISBN 9781501315282 or the eBook + STUDIO instant access bundle ISBN 9781501315275.

Spis treści

Preface Part 1: Organization of the Global Fashion Industries 1. Historical Perspective of the Fashion Industry 2. Global Fashion Supply/Value Chain 3. Business and Legal Framework of Companies in the Fashion Industries 4. Global Materials Industry 5. Fashion Brands: Company Organization Part 2: Creating and Marketing a Fashion Brand 6. Creating a Fashion Brand: Research 7. Creating a Fashion Brand: Design Brief 8. Design Development and Style Selection 9. Marketing Fashion Brands Part 3: Production and Distribution of Fashion Brands 10. Preproduction Processes 11. Sourcing Decisions and Production Centers 12. Production Processes 13. Distribution and Retailing Glossary Photo Credits Index