ISBN-13: 9780521776981 / Angielski / Miękka / 2000 / 288 str.
The Business of Ecommerce explains how to conduct business over the Web. Accessible and useful to both technical and nontechnical readers, the book describes the relevant business issues to technologists and technical issues to business managers. Paul May combines his experience as a consultant to both blue chip companies and Internet startups to provide a generic model for understanding ecommerce opportunities. He makes accessible all of the relevant technologies. This book empowers technical and business decision-makers to maximize the opportunities of ecommerce.
Paul May combines his experience of blue chip companies and startups in order to present the best of what the two cultures have to offer. His book explores the types of business that companies can conduct over the Web, and explains how decision-makers can maximise the opportunities of Ecommerce.