The Business of Digital Television

ISBN-13: 9780240516066 / Angielski / Miękka / 2000 / 288 str.

Chris Forrester

Opis

Presents an overview of the digital television industry and examines the technologies and developments of the marketplace. This book covers the issues that are pertinent to strategic direction, providing broadcasting professionals with essential facts, data and commentary. It is suitable for anyone involved in broadcasting.

Recenzje

"Written in an accessible style this book is well documented, its statistics are comprehensive and up to date. The essential facts, data and commentary are all brought together in one single source likely to interest a large and diverse audience."
Bohdan Jung, Warsaw School of Economics, Poland
The International Journal on Media Managment, Vol. 3, No.1, Spring 2001

Spis treści

Introduction, the TV Pioneers, From Dumb box to television that's alive, The analogue televion business today, The adoption of digital, Cable, satellite or digital television? Where is digital today? Is new content still king? Selling digital television, The economy of niches, Webcasting to the TV, or TV on the PC? The future - the brave new world of just more of the same?, References.

O autorze

Chris Forrester