The Business of Digital Publishing: An Introduction to the Digital Book and Journal Industries

ISBN-13: 9781138390577 / Angielski / Twarda / 2022 / 260 str.

HALL

Opis

Thoroughly revised and updated throughout, the second edition of The Business of Digital Publishing provides an essential introduction to the development of digital products in the book and journal industries today.

O autorze

Frania Hall is a senior lecturer at the University of the Arts London, London College of Communication. She teaches at undergraduate and postgraduate level and is course leader for the MA in Publishing. Prior to that she spent 20 years in the publishing industry working across a range of sectors, in a variety of commissioning and marketing functions, leading to the role of publishing director; she has been business manager for several large digital projects. Her research focuses on digital publishing, publishing structures, innovation and network behaviour. She has published numerous academic journal articles and book chapters.