The Business of Data: Commercial Opportunities and Social Challenges in a World Fuelled by Data

ISBN-13: 9781138385672 / Angielski / Miękka / 2020 / 118 str.

Martin De Saulles

Opis

This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through.

Recenzje

"Data driven business is the way of the future; in order to understand what the challenges and opportunities of the emerging business of data are, we have to also look at the past." — Associate Professor Mika Westerlund, Carleton University

Spis treści

1 Introduction  2 Origins of Business Data  3 Data generation and use in the 21st century; The rise of the new data monopolies.  4 Emerging Business Models of Data-Driven Companies  5 Challenges for policy and law makers; Privacy in a world of data.  6 Pervasive Computing and Data Futures  7 Conclusion

O autorze

Martin De Saulles is a Principal Lecturer at the University of Brighton, UK, teaching courses on innovation, marketing and business strategy.