The Business of Architecture: Your Guide to a Financially Successful Firm

ISBN-13: 9781138190337 / Angielski / Twarda / 2017 / 162 str.

Kathy Denise Dixon; Timothy A. Kephart; Karl L. Moody

Opis

You’ll learn about profit centers, the architect as developer, how to respond to requests for proposals, intellectual property, and much more.

Spis treści

Foreword by Rainy Hamilton, Jr., FAIA, NOMA.  Preface.  Acknowledgements.  Introduction.  1. Architecture Today: The Current State of the Profession.  2. Transitioning from Academia to Corporate Culture.  3. What Makes a Successful Business?  4. Leadership Matters: Organizational Structure in the Firm.  5. Profit Centers.  6. Process Versus Product.  7. The Architect as the Developer.  8. The Basics of Financial Management.  9. The Right Fit: Hiring People and Finding Clients.  10. The Architect’s Plan for Branding and Marketing.  11. Responding to RFPs and Building Relationships That Can Get You Ahead in the Process.  12. Intellectual Property: Who Owns What?  13. Determining How Much Your Firm is Worth.  Conclusion and Resources.  References.  Index.