The Business Sustainability Handbook: Growth Strategies for a Dying Planet

ISBN-13: 9781491286449 / Angielski / Miękka / 2013 / 228 str.

Julie Urlaub

Opis

In this easy to read guide, business sustainability expert Julie Urlaub shows you how going green can not only help the environment but boost your bottom line. The sustainability movement is here to stay, and now is the best time for your business to join the global revolution that's transforming our economy. The Business Sustainability Handbook presents down-to-earth practical advice on how effective employee engagement, supply chain control, smart energy practices, and management leadership can help your company break through to the forefront of today's socially responsible business environment. The book reveals how sustainable practices and strategies are making a difference in the global economy and how some of the biggest brands are winning with sustainability. It explores the powerful world of social media and how to engage today's savvy consumers. Designed to be a resource that you can turn to over and over again, The Business Sustainability Handbook can show you how being a sustainability leader is a very good place to be for your customers, your employees, and your bottom line

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