The Business Plan Reference Manual for It Businesses

ISBN-13: 9788770220392 / Angielski / Twarda / 2018 / 200 str.

Fernando Almeida; Jose Santos; Brett Trusko

Opis

This manual is mainly aimed at instructors who want to offer a practical view of the process of modeling, designing and developing an IT start-up. Additionally, it can be individually used by entrepreneurs who wish to launch their start-up businesses in IT field.

Spis treści

• Foreword
• Table of Contents
• Introduction and Contextualization
• Chapter I - Business Concepts
• Chapter II - Marketing Plan
• Chapter III - Operational Plan
• Chapter IV - Financial Plan & Viability Analysis
• Chapter V - Prototype Description
• Conclusions and Future Research Topics
• Bibliography
• Annex I – Porter 5 Forces
• Annex II – SWOT
• Annex III – Industry Strategy Canvas
• Annex IV – Business Model Canvas
• Annex V – Financial Plan

O autorze

Fernando Almeida, José Santos