The Business Of Book Publishing: Papers By Practitioners

ISBN-13: 9780367305949 / Angielski / Miękka / 2021 / 446 str.

Elizabeth Geiser; Arnold Dolin; Gladys Topkis

Opis

This book covers every phase and function of the book publishing process as well as specialized types of publishing and is based on the curriculum developed at the University of Denver Publishing Institute.

Spis treści

Preface -- The State of the Heart -- The Structure and Functions of the Book Business -- Editorial -- The Editorial Process: An Overview -- The Editor's Job in Trade Publishing -- The Editor's Job in Professional/Scholarly Publishing -- On Being a Literary Agent -- The Publishing Contract: An Introductory Overview to Publishing and the Law -- Production -- Book Production and Design -- Marketing -- Marketing Trade Books -- Trade-Book Publicity -- Trade Sales -- Marketing Scholarly and Professional Books -- Subsidiary Rights -- The Channels of Marketing -- Personal Bookshops -- Bookstore Chains -- The Library Market -- Wholesalers -- Filling Customers' Orders -- Some Major Categories of Publishing -- Children's Books -- College-Textbook Publishing -- El-Hi Textbooks -- The International Dimension of Publishing -- Mass-Market Publishing: More Observations, Speculations, and Provocations -- Professional and Scientific Books -- University Press Publishing -- Reference Books for Libraries -- Information Systems and New Technology -- Tools of the Trade -- Careers in Publishing -- Courses to Assist Newcomers Entering the Book-Publishing Industry -- Books About the Book Industry -- List of Publishers

O autorze

Elizabeth A. Geiser is a senior vice president of the Gale Research Company and director of the University of Denver Publishing Institute. From 1982 to 1985 she was a member of the Board of Directors of the Association of American Publishers and also served on its executive committee. Arnold Dolin is vice president and editor in chief of New American Library, He has been a member of the Denver Publishing Institute faculty since its inception, where he directs the popular editing workshop Gladys Topkis, a senior editor at Yale University Press.