ISBN-13: 9780742555518 / Angielski / Miękka / 2009 / 224 str.
ISBN-13: 9780742555518 / Angielski / Miękka / 2009 / 224 str.
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser _Clydesdale and Dalmatian_ spots, the _PEDIGREE_ Adoption Drive_ program, or the breakthrough UPS _Whiteboard_ campaign.